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Customer Experience
in Retail

From the moment a customer enters the store, through staff interaction, to checkout—and the decision to come back again.

Real-Time Store Performance

Prevent Customer Loss

CX Connected to Revenue

Know how every location performs. Every shift. Every team. Without delays or guesswork.

Identify dissatisfied customers before they switch to a competitor—and before they share their experience publicly.

See where poor experiences are costing you money—and where great service is driving higher spend and repeat visits.

Real-Time Store Performance

Know how every location performs. Every shift. Every team. Without delays or guesswork.

Prevent Customer Loss

Identify dissatisfied customers before they switch to a competitor—and before they share their experience publicly.

CX Connected to Revenue

See where poor experiences are costing you money—and where great service is driving higher spend and repeat visits.

How It Works

Customer Experience

Across the Entire Store

Cleanliness. Product availability. Staff helpfulness. Service speed. Store atmosphere. InsightSofa measures the customer experience at key moments throughout the shopping journey. Using email, SMS, or QR codes at checkout, store exits, fitting rooms, or directly in specific departments, you capture feedback instantly.

Show data from All Branches, only from product segment Woman fashion during last 3 months

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Key Metrics

Which Locations Drive Profit
and Which Don’t?

InsightSofa compares performance across individual locations, giving you a clear view of where revenue is being lost. Because every poor experience has a cost. And that cost can be measured.

Show data from United Kingdomc, segmented by Stores during last 6 months

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Customer Sentiment

Emotions 
That Drive Revenue

InsightSofa uses AI to analyze open-ended responses, giving you a real-time view of the mood across your stores. Not based on internal reports—but on the voices of customers who just shopped with you.

Show data from United Kingdom, segmented by Departments during last 6 months

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Auto Tagging

Improvement Ideas.
Captured Automatically.

Customers often share clear, practical suggestions. InsightSofa automatically ctegorizes this feedback and assigns it to the responsible managers. Each location gets a clear list of priorities. Feedback turns into an action plan.

Show data from Czech Republic, filtered by touchpoint Store visit during last 3 months

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Do you want this data in your company?

Or call us directly at +420 777 661 368

Feedback Collection

How Do You Get This Data?

With InsightSofa, you have three core ways to collect feedback. But one stands above the rest: transactional data—where the most valuable truth about your customer experience is revealed.

Transactional Collection

The highest response rates, beautifully designed surveys.

Recurring

Weekly, monthly, yearly… Always giving you clear trend insights.

One-Time

A single feedback collection. Fast insights, but limited long-term value.

Transactional Collection

Recurring

One-Time

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Feedback Collection

Transactional Measurement

The highest survey response rates. The highest-quality data. All in real time.

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InsightSofa Channels

Collect feedback where your customers actually share it.

Email Surveys

The highest response rates, delivered through beautifully designed surveys.

SMS Surveys

Start the survey with a simple text message on the customer’s mobile device.

Voice Surveys

A new generation of voice surveys. Respondents can start whenever it suits them.

Feedback Kiosks

Satisfaction terminals placed in stores and public spaces.

Website Widgets

Smart web widgets that appear on your site based on defined rules.

In-App Surveys

Surveys embedded directly inside your existing applications.

Email Surveys

SMS Surveys

Voice Surveys

Feedback Kiosks

Website Widgets

In-App Surveys

Design

Beautiful.
And built to perform.

Every survey reflects 14 years of CX expertise—crafted to maximize response rates and deliver a design that leaves your customers with a true wow experience.

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Proven Success Stories

Thanks to InsightSofa, Alza has a complete overview of courier ratings, external carriers, depots, and services ordered through Alza. Thanks to the platform’s flexibility, we were able to tailor the application precisely to our needs. The partnership has been running for many years, and we plan to expand it further.

Martin Kodýtek

Digital Manager

We decided to start measuring customer satisfaction in 2021. We chose InsightSofa—and after several years, I can confidently say it was the best decision we could have made. We’re achieving outstanding response rates, and the level of care and support we receive is truly first-class.

Martin Kodýtek

Digital Manager

We wanted a modern way to collect employee satisfaction across our IT department. That’s why we implemented InsightSofa’s feedback terminal. Simple. Anonymous. Data available instantly. From our perspective—two thumbs up.

Martin Kodýtek

Digital Manager