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Customer Experience 
in E-commerce

From product selection to the services around it—all the way to the final delivery.

Real-Time CX

Business Reporting

Retention

Know what your customers think the moment it happens—and act on it instantly.

InsightSofa connects customer experience with the business drivers that fuel your growth.

The retention center automatically detects dissatisfied customers and assigns each case to the right person on your team.

Real-Time CX

Know what your customers think the moment it happens—and act on it instantly.

Business Reporting

InsightSofa connects customer experience with the business drivers that fuel your growth.

Retention

The retention center automatically detects dissatisfied customers and assigns each case to the right person on your team.

How It Works

Customer Experience Across

the Entire Purchase Journey

In e-commerce, the details make the difference—delivery speed, a seamless checkout, post-purchase communication, and a frictionless returns process. InsightSofa helps you systematically measure customer satisfaction and pinpoint the exact moments that influence repeat purchases and long-term loyalty.

Show data from All branches, only for product segment Beds during last 3 months

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Key Metrics

Uncover Your Strengths

and Your Weak Spots

InsightSofa shows you exactly where you excel and where customers are slipping away. So you can focus your investments on the improvements that make the biggest impact.

Show data from United Kingdom, segmented by Departments during last month

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Shipping

Delivery satisfaction. 


Fully under control.

InsightSofa shows you exactly where your delivery experience excels—and where it’s costing you customers. So you can focus improvements where they drive the greatest impact.

Show data from United Kingdom, filtered by touchpoint Logistics during last 3 months

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Financial Impact

Monetizing
Customer Experience

See the true impact of customer satisfaction on your business. Clear numbers show exactly how much revenue your customer experience generates.

Show data of Electronics, only in division London during last 3 months

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If you turn 10% of critics into promoters, you can expect revenue to increase by 3 135 470. That’s what this is all about.

High Value

Unlock Opportunities in CX

Define the opportunities you want to uncover in customer feedback. InsightSofa scans every response and the moment it finds one, it instantly assigns it to the right person in your organization.

Every branch is different. And has different opportunities. Describe them in your own words — as you would explain them to a colleague.

InsightSofa AI analyzes all surveys, all questions—including open-ended comments—and looks for these opportunities.

All identified opportunities are automatically assigned to the right people to take action.

You have a complete overview of how many opportunities arise and whether you are making the most of them.

AI analyzes every survey, question, and response—including open-ended comments. Based on the opportunities you define, it searches for relevant signals across all feedback. When a match is found, the system automatically opens a case and assigns it to the right person. This helps you uncover upsell potential, product innovation ideas, at-risk patients, and other opportunities that would otherwise remain hidden.

Real-Time

SWOT Through the Eyes
of Your Customers

See your SWOT analysis through the lens of your customers—across the entire company, specific departments, or individual team members. In real time, it turns into a clear action plan, so you always know what deserves your attention first.

Show data of Customer Experience, only in division London during last 3 months

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Do you want this data in your company?

Or call us directly at +420 777 661 368

Feedback Collection

How Do You Get This Data?

With InsightSofa, you have three core ways to collect feedback. But one stands above the rest: transactional data—where the most valuable truth about your customer experience is revealed.

Transactional Collection

The highest response rates, beautifully designed surveys.

Recurring

Weekly, monthly, yearly… Always giving you clear trend insights.

One-Time

A single feedback collection. Fast insights, but limited long-term value.

Transactional Collection

Recurring

One-Time

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Feedback Collection

Transactional Measurement

The highest survey response rates. The highest-quality data. All in real time.

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InsightSofa Channels

Collect feedback where your customers actually share it.

Email Surveys

The highest response rates, delivered through beautifully designed surveys.

SMS Surveys

Start the survey with a simple text message on the customer’s mobile device.

Voice Surveys

A new generation of voice surveys. Respondents can start whenever it suits them.

Feedback Kiosks

Satisfaction terminals placed in stores and public spaces.

Website Widgets

Smart web widgets that appear on your site based on defined rules.

In-App Surveys

Surveys embedded directly inside your existing applications.

Email Surveys

SMS Surveys

Voice Surveys

Feedback Kiosks

Website Widgets

In-App Surveys

Design

Beautiful.
And built to perform.

Every survey reflects 14 years of CX expertise—crafted to maximize response rates and deliver a design that leaves your customers with a true wow experience.

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Proven Success Stories

Thanks to InsightSofa, Alza has a complete overview of courier ratings, external carriers, depots, and services ordered through Alza. Thanks to the platform’s flexibility, we were able to tailor the application precisely to our needs. The partnership has been running for many years, and we plan to expand it further.

Martin Kodýtek

Digital Manager

We decided to start measuring customer satisfaction in 2021. We chose InsightSofa—and after several years, I can confidently say it was the best decision we could have made. We’re achieving outstanding response rates, and the level of care and support we receive is truly first-class.

Martin Kodýtek

Digital Manager

We wanted a modern way to collect employee satisfaction across our IT department. That’s why we implemented InsightSofa’s feedback terminal. Simple. Anonymous. Data available instantly. From our perspective—two thumbs up.

Martin Kodýtek

Digital Manager