Customer Experience in B2B Relationships
B2B isn’t about orders. It’s about relationships.
Customer Relationships
Key Account Management
Retention Center
Know instantly which accounts are stable, which are growing, and where churn risk is emerging.
Feedback is connected to specific customers, account managers, and commercial results.
InsightSofa automatically detects dissatisfied clients and assigns the case to the responsible person.
Customer Relationships
Know instantly which accounts are stable, which are growing, and where churn risk is emerging.
Key Account Management
Feedback is connected to specific customers, account managers, and commercial results.
Retention Center
InsightSofa automatically detects dissatisfied clients and assigns the case to the responsible person.
How It Works
Experience Across
the Entire Partnership
B2B relationships are built through many moments—from the first sales conversation, through onboarding, to everyday service. InsightSofa helps you track customer experience across the entire relationship and identify the moments that truly drive satisfaction and long-term partnerships.
Show data of entire Customer Journey, filtered by segment Beds during last 3 months
Key Metrics
A Clear View of Customer
Relationship Health
InsightSofa shows how customers rate each part of the partnership—sales, implementation, support, and day-to-day communication. See instantly where relationships are strong and where issues begin to emerge.
Show satisfaction at United Kingdom, segmented by Companies during last 6 weeks
Churn Risk
Identify At-Risk
Customers Early
In B2B, churn often appears sudden. In reality, it’s usually preceded by a long period of growing dissatisfaction. InsightSofa detects these signals early and helps you act before the customer starts looking for alternatives.
Show satisfaction of BlueOrbit Systems, during last 6 weeks
Financial Impact
How Customer Experience Drives Business Results
InsightSofa connects customer feedback with commercial data. See how satisfaction correlates with account growth, retention rates, and lost customers.
Show data of Electronics, only in division London during last 3 months
If you turn 10% of critics into promoters, you can expect revenue to increase by 3 135 470. That’s what this is all about.
Business Opportunities
Growth Hidden in Feedback
Customer feedback often reveals new business opportunities—interest in additional services, new products, or expanding the partnership. InsightSofa automatically identifies these signals and assigns them to the right sales owner.
AI analyzes every survey, question, and response—including open-ended comments. Based on the opportunities you define, it searches for relevant signals across all feedback. When a match is found, the system automatically opens a case and assigns it to the right person. This helps you uncover upsell potential, product innovation ideas, at-risk patients, and other opportunities that would otherwise remain hidden.
Real-Time
SWOT Through the Eyes
of Your Customers
See a SWOT analysis shaped by customer feedback—for your entire company, a specific department, or even an individual. In real time, it turns into a clear action plan, so you know exactly what to focus on first.
Show customers of employee John Doe, who bought Beds during last 3 months
Feedback Collection
How Do You Get This Data?
With InsightSofa, you have three core ways to collect feedback. But one stands above the rest: transactional data—where the most valuable truth about your customer experience is revealed.
Feedback Collection
Transactional Measurement
The highest survey response rates. The highest-quality data. All in real time.
InsightSofa Channels
Collect feedback where your customers actually share it.
Design
Beautiful.
And built to perform.
Every survey reflects 14 years of CX expertise—crafted to maximize response rates and deliver a design that leaves your customers with a true wow experience.
